AEROCINEMA – an international sensation
This spring saw the start of AEROCINEMA – experiential screenings held on the tarmac at Vilnius Airport. Organized by Vilnius IFF and partner TV3, this drive-in theater was the first to ever land in the usually restricted airport area.
Measures were taken to ensure the safety of viewers during quarantine. The screenings soon became a sensation in Lithuania and around the world, with over 400 mentions in news outlets such as The New York Times, Euronews, BBC Radio, Frankfurter Algemeine Zeitung, Deutsche Welle and many others. An international audience of 500 million was reached.
60 drive-in screenings were attended by around 13 500 viewers over one month. The films were played on the largest outdoor LED movie screen in the Baltics.